The School of Communication at Netanya Academic College advocated two principles: Academic Excellence and Professional Excellence. The faculty of the school, and this is not a cliché, are the best lecturers for communication in the country, and the practical workshops are held at studios that are the most advanced of their kind. The students of the program acquire first-class theoretical and practical tools that open for them opportunities for continuous studies for graduate degrees and employment in professional media organizations. The students are introduced to all areas of the media while developing a professional identity, both as members of the printed, broadcasted and online media, as well as experts in advertising and public relations