IPAM is a school with 31 years of experience in marketing teaching, always having excellent teaching with a strong approach to companies and markets. Their teaching model links theory to practice through faculty with business experience and real challenges that are thrown at students by companies. The environment that is felt at IPAM Lisboa is one of professionalism, competence and determination. Students are true Marketing Managers at the beginning or career progression. Founded in 1984, it is the oldest and largest marketing school in Portugal, with more than 9,000 students in its 31 years of activity. It was one of the first Portuguese higher education institutions to be evaluated by the European University Association, the most important association of the sector. During the 90's, IPAM has a remarkable growth, develops a close relationship with the business market, sees its courses recognized by the Portuguese government, holds the 1st Congress of Marketing Professionals and launches the only specialized scientific journal in Marketing until To the present day. After 2000, IPAM performs the largest management simulator at the national level, fully integrates its academic programs within the framework of the Bologna Process and receives the visits of great symbolism of Philip Kotler and Tom Peters in inaugural classes of the school year.