The year was 1994, and multimedia (yes that was the buzzword then) pioneers Lars Lundh, Jonathan Briggs, and David Erixon convened in a bar in Stockholm to discuss an upcoming CD-ROM project. By using a set of methodology that focuses on the why as much as the how and the what, on team collaboration instead of individual effort, we challenge participants to grow personally and professionally. We introduce new ways of thinking and learning for participants to develop themselves into lifelong learners.