HSBA is strongly influenced by the model of the honourable merchant, whose entrepreneurial dealings lead to success in business while also assuming social responsibility. Accordingly, we signed the six “Principles for Responsible Management Education (PRME)” of the UN, which aim to train responsible future managers. HSBA is the university for business in Hamburg. Founded in 2004 by Hamburg’s Chamber of Commerce as a state-recognised third-level institution, it offers bachelor’s and master’s degrees in business as dual and part-time courses for 870 students. We are cooperating with more than 250 companies, which are actively involved in designing and developing our courses in order to ensure that they are constantly aligned with business needs.